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MISEN
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MarketingGrowth StrategySeniorHanoi / Hybrid

Growth & Performance Marketing Lead

Turn real growth operating knowledge into product logic, campaign diagnosis frameworks, playbooks, and trustworthy workflows.

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Annual Salary
USD $20,000 - $35,000 gross
Location
Hanoi / Hybrid
Employment
Full-time, part-time, or advisor contract
Minimum Education
College diploma or equivalent experience

About MISEN

MISEN is building a trusted technology ecosystem where people, teams, and businesses can reach more of their potential through practical software, thoughtful automation, and responsible AI.

Our mission is to create technology that works at the intersection of business and humanity: systems that reduce friction, improve decision-making, and help teams operate with more clarity, speed, and confidence.

About the Growth Domain Team

The growth and domain team brings real-world operating knowledge into product development. We need people who understand paid media, ecommerce, and growth operations from lived experience: the difference between a metric that looks interesting and a signal that changes what a team should do next.

You will work closely with product and engineering teams to turn messy growth knowledge into structured rules, decision frameworks, feedback loops, and practical product requirements.

What You'll Shape

  • Growth decision frameworks, campaign diagnosis logic, and operational playbooks.
  • Product requirements for dashboards, alerts, recommendations, reports, and workflow tools.
  • Evaluation criteria for whether a system-generated insight is useful, risky, or wrong.
  • Feedback loops between real operators, product teams, and engineering teams.

Responsibilities

  • Analyze growth and paid media workflows to identify repeatable patterns and decision points.
  • Review campaign performance logic, recommendations, and operational playbooks.
  • Define what good looks like for insights, alerts, reports, and action recommendations.
  • Partner with product and engineering teams to translate domain expertise into requirements.
  • Support testing, feedback, and quality review for growth-related tools and workflows.

Representative Contributions

  • Turn a recurring campaign optimization pattern into a decision tree or playbook.
  • Review product-generated recommendations and explain which are useful, risky, or misleading.
  • Help define the metrics, thresholds, and context needed for trustworthy growth insights.
  • Train product and engineering teams on how operators actually make growth decisions.

You May Be a Good Fit If You

  • Have 4+ years of performance marketing, growth marketing, or ecommerce experience.
  • Have strong hands-on experience with Meta Ads and Google Ads.
  • Can diagnose campaign issues using spend, ROAS, CPA, CTR, CVR, AOV, and revenue.
  • Communicate clearly with both business and technical teams.
  • Enjoy turning messy operational knowledge into structured systems.

Strong candidates may also have

  • Experience with Shopify, TikTok Ads, Amazon Ads, GA4, attribution tools, creative testing, CRO, lifecycle marketing, or marketing automation.
  • Experience writing briefs, playbooks, performance reviews, campaign postmortems, or training materials.

Candidates need not have

  • A software engineering background.
  • Experience with every ad channel or analytics tool.
  • A perfectly linear career path.

Logistics

Minimum education: College diploma, associate degree, vocational training in a relevant field, or equivalent practical experience demonstrated through campaign ownership, growth operations, ecommerce work, analytics, or professional training.

Minimum years of experience: 4+ years of performance marketing, growth marketing, or ecommerce experience. Seniority will be assessed based on campaign judgment, analytical depth, communication, and operating experience.

Location-based hybrid policy: Hanoi hybrid is preferred. Remote-flexible arrangements can be considered for exceptional candidates in Vietnam.

Compensation: Annual Salary USD $20,000 - $35,000 gross. This range is base annual gross salary. The compensation package also includes guaranteed 13th-month salary and may include performance-based bonus depending on company and individual results.

Deadline to apply: None. Applications are reviewed on a rolling basis.

We encourage you to apply: You do not need to meet every single qualification. Strong candidates may come from different backgrounds, and we care most about operator judgment, clarity, analytical thinking, and learning speed.

What We Offer

  • Transparent annual salary range, guaranteed 13th-month salary, and performance-based quarterly or year-end bonus depending on company and individual results.
  • Full salary during probation and benefits in accordance with company policy and Vietnam Labor Law.
  • 15+ days of paid annual leave, company holidays, and regular team activities or company events.
  • Hanoi hybrid is preferred, with remote-flexible arrangements considered for exceptional candidates in Vietnam.
  • Practical, high-ownership work where operator judgment shapes how products are built and evaluated.
  • Influence over campaign diagnosis logic, playbooks, growth workflows, dashboards, alerts, and recommendation quality.
  • Close collaboration with product and engineering teams so real marketing experience becomes structured product behavior.

Apply for this job

Share enough context for us to understand your growth judgment, campaign ownership, and ability to translate operating knowledge into clear systems. Specific examples are more useful than a generic cover letter.

After you apply: We review applications on a rolling basis. If there is a strong match, we will contact you for an intro call, followed by a growth operations deep dive and a practical case discussion.

Application guidance: Tell us what you managed, what signals mattered, what trade-offs you made, and how your work changed business outcomes.
Privacy note: Please do not submit confidential employer information, private customer data, platform credentials, account screenshots with sensitive data, or proprietary playbooks. Summaries, sanitized examples, and public links are best.

Use the same name as your resume or LinkedIn profile.

Use an email address you check regularly during the hiring process.

Optional, but helpful if you prefer faster scheduling.

Share your LinkedIn profile if it gives useful work history or context.

Campaign case studies, growth write-ups, public talks, product teardowns, or strategy notes are useful.

Google Drive, Dropbox, Notion, PDF link, or personal website. Please make sure it is publicly accessible.

Choose the setup where you can do your best work.

What is the soonest realistic timing for you to begin working with us?

Annual Salary range: USD $20,000 - $35,000 gross. Share a reasonable annual gross expectation or write open to discuss. Final offers are calibrated by role scope, seniority, and the overall package.

Great answers include: channels, budget or scale, decision process, key metrics, constraints, your ownership, and measurable outcome.

Growth areas where you are strongest

Choose one or more areas where you can contribute immediately.

Share one campaign review, playbook, report, product requirement, dashboard brief, or strategy note you are proud of.

Describe how you handled a misleading metric, creative fatigue, channel constraint, attribution problem, budget trade-off, or risky recommendation.

Add links, notes, constraints, relocation needs, public demos, sanitized case studies, or anything else you want us to consider.

Please confirm that MISEN may contact you about this role.